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Our story


Ulluv (formerly hospitalbag.ie) is in business since May 2017, providing pre-packed maternity hospital bag essentials in a variety of packages for busy mums-to-be, saving them much-needed time and hassle. Sets of matching bags are also sold separately, whether for the purpose of a hospital stay, weekends away or as a gift item.  

In particular, Ulluv is delighted to be the first to market in Ireland in providing great quality matching sets of bags, for the purpose of the hospital stay, with which there is an option to include the hospital bag essentials. 

Ulluv is brought to you by Siobhán Stack, a Cork woman in exile in Kerry(!). Siobhán says: "I was pregnant on my second child and working full time, with a toddler at home, when the idea first came to me. I remember going shopping one hot summer's lunchtime, heavily pregnant, and being laden down with all the pharmacy items I needed. I thought to myself 'there has to be an easier way to do this?'"

At last, there is! Almost 4 years (and a third child!) later, the idea has finally come to fruition and Siobhán couldn't be happier. "The reaction I have received since the business was announced has been fantastic. However, it has been the feedback from the customers who purchased the products that has been very overwhelming - they really appreciate the thought, effort and care that goes into each package and it has made life simpler for them. I couldn't be happier". 

Ulluv understands that pregnancy can be a stressful time, regardless of what number pregnancy it is, and the main aim of the business is to reduce that stress for mums-to-be. Always open to improving and refining the product offering, and individual components of the products, continuous feedback is crucial to our commitment to offer an excellent customer service experience.