You Don’t Need to Be “Ready”. You Just Need to Feel Supported

There’s a lot of pressure on women to feel ready for life’s biggest moments. Ready for birth, ready for motherhood, ready for everything that comes next.

But the truth is this:
Most women don’t feel fully ready. And that’s okay.

What matters far more than readiness is feeling supported.

The Myth of Being “Prepared Enough”

Scroll online and you’ll see endless lists, opinions, and advice. What to pack, what to buy, what you must do before baby arrives. Instead of reassurance, it often creates more anxiety.

Preparation isn’t about ticking every box. It’s about creating a sense of calm, knowing that the basics are taken care of.

Why Support Changes Everything

Support can look like many things:

• A partner who understands what you need

• A friend who checks in

• A product that removes one more worry

Things like having your hospital bag packed early, or even making a start on it, can create space to breathe. Small gestures like meeting a friend for coffee and a slice of cake, or taking a morning to lie on the couch and watch Netflix can have a huge benefit ahead of the big arrival. 

Gentle Preparation, Without the Pressure

Preparing well isn’t about doing more,it’s about doing what helps you feel calmer and supported. The right preparation should reduce mental load, not add to it.

At Ulluv, every product is designed to offer practical reassurance during life’s big moments, taking care of the small details so you don’t have to.

You don’t need everything figured out.
You just need to feel supported.